2026 hourly rate ranges for nine popular VA specialties - sourced from OnlineJobs.ph, Upwork, and industry surveys.
Below are the median hourly rate ranges in US dollars for Filipino virtual assistants, broken out by niche. "Entry" is 0–1 year, "Mid" is 1–3 years, and "Senior" is 3+ years of niche-specific experience.
| Niche | Entry | Mid | Senior |
|---|---|---|---|
| General Admin | $4 – $6 | $6 – $10 | $10 – $15 |
| E-Commerce / Shopify | $5 – $8 | $8 – $14 | $14 – $22 |
| Social Media Management | $5 – $7 | $7 – $12 | $12 – $20 |
| Bookkeeping / QBO | $6 – $9 | $9 – $15 | $15 – $25 |
| Real Estate VA | $5 – $8 | $8 – $13 | $13 – $20 |
| Executive Assistant | $6 – $9 | $9 – $15 | $15 – $25 |
| Graphic Design (Canva/Figma) | $5 – $8 | $8 – $14 | $14 – $22 |
| Content / SEO Writing | $5 – $8 | $8 – $13 | $13 – $20 |
| Tech / Web Dev | $7 – $12 | $12 – $20 | $20 – $35 |
All figures are estimates as of Q1 2026. Rates vary based on client industry, contract type (retainer vs. hourly), platform fees, and your specific skill stack.
Calendar management, email triage, travel booking, data entry, basic CRM updates. The most common starting niche - high volume of clients, but also the most competitive. Differentiate with tool expertise (Notion, ClickUp) or industry focus.
$4 – $15 / hrProduct listing, inventory sync, order processing, customer support, returns/refunds. VAs who learn Shopify Liquid templating or can run Facebook Ads command the higher end of the range.
$5 – $22 / hrContent calendars, caption writing, scheduling (Buffer/Hootsuite/Later), community management, basic analytics reporting. Add short-form video editing or paid-ad management to unlock $15+.
$5 – $20 / hrTransaction categorization, bank reconciliation, accounts receivable/payable, monthly reporting. QuickBooks Online ProAdvisor certification adds roughly $3–$5/hr to your rate. Also covers Xero and FreshBooks.
$6 – $25 / hrMLS listing input, CRM follow-ups (Follow Up Boss, KvCORE), transaction coordination, comparative market analysis prep. High-value niche with US agents willing to pay premium rates for reliable support.
$5 – $20 / hrInbox zero management, board-level scheduling, travel itineraries, briefing documents, slide decks. Requires strong written English, discretion, and timezone flexibility. The "senior EA" tier overlaps with COO-level ops work.
$6 – $25 / hrSocial media graphics, pitch decks, brand kits, email headers, thumbnails. Canva-only VAs sit at the lower end; Figma/Adobe Suite proficiency pushes toward $20+. Motion graphics (After Effects, CapCut) are a premium add-on.
$5 – $22 / hrBlog posts, website copy, product descriptions, keyword research, on-page SEO. Portfolio quality and niche expertise (SaaS, health, finance) drive rate differentiation. AI-aided writing has compressed entry-level rates slightly since 2024.
$5 – $20 / hrWordPress builds, custom integrations (Zapier, Make), basic JavaScript/React, API work, no-code tools (Webflow, Bubble). The highest-paying VA niche - senior devs with frameworks and deployment experience can exceed $35/hr on direct contracts.
$7 – $35 / hrThese ranges are a starting point. To find your exact rate, use the Rei Calculator - it factors in your experience, certifications, living costs, and desired income to produce a personalized recommendation.